This product can indeed work on every surface such as Paint, Glass, Rims, Chrome, Rubber, Vinyl, Plastic, Fiberglass, etc.
But since it contains a bit of carnauba we don't really recommend using on genuine leather. If your car seats are made of typical 'car PU/synthetic leather' then yes you should be able to use it, although it may make them a bit slick. We are working on releasing our UV Guard very soon so that would be perfect for use on leather seats.
We also actually have an all-new product that we are working on which will indeed work on every surface just as the F11 TopCoat claims. (Through our testing we actually think our Hybrid Wax is already better than their product, but they just have excellent marketing videos.)
We are tweaking our Hybrid Wax formula to remove the carnauba and are very excited to release this new product in the coming months. It will be named Hyper Shine so be sure to be on the look-out for it!